The toughest two minutes of your life
From DIY explainer clips to Oscar-worthy ads, video can captivate audiences and transform fortunes. Our straightforward guide gets you...
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Chris Silberston
- 4 min
How to make your fucking awful brand not make me want to gouge my eyes out
People respond to other people. We crave human connection so much that we even see faces in inanimate objects. So if your brand sounds...
Hayley Cherrett
- 6 min
Persuasive food packaging: work that space!
In the supermarket, shoppers mooch around mindlessly. They see irresistible special offers or instagrammable packaging, chuck products in...
Hayley Cherrett
- 5 min
How not to let your email die in the first centimetre.
‘Oooh, an email from a random brand, how exciting. Can’t wait to open it!’ When was the last time you thought like that? 2001? If ever....
Joanna Crutcher
- 5 min
5 things I learnt at an A Thousand Monkeys workshop
First of all, I learnt a lot. Far more than just five things. I learnt you’re reading this in an F shape, skimming over my carefully...
Hayley Cherrett
- 5 min
How to make sure your case studies have happy endings.
Let me tell you a story about a business in a land not so far away. They had a dazzling website that attracted customers from miles...
Chris Silberston
- 5 min
Leave them hanging, and your readers will be desperate for more.
Sometimes copywriting is so functional it loses its magic. If you’re writing a web page, the wisdom is to front-load content because...
Chris Silberston
- 5 min
Quaffing copy: how to make words look delicious
I once tasted a hop pellet on a brewery tour. It was probably the most disgusting thing I’ve ever eaten. If you ever get the chance to...
Hayley Cherrett
- 2 min
Introducing the fantabulous Thousand Monkey headline generator.
Nobody said writing great headlines was going to be easy. But wannabe attention grabbers often make it harder work than it needs to be....
Chris Silberston
- 6 min
How to ignore marketing tips and write emails people actually read
Open rate is highest when companies send two emails per month. Database Marketing Institute Sending four emails in a month instead of...
Chris Silberston
- 4 min
7 tips that turn form-filling into persuasive masterpieces.
Some opportunities aren’t obviously what you’d think of as copywriting. But, whether you’re writing a funding bid, a tender return, a...
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- 6 min
To dee-dum or dum-dee that is the question.
Words are musical. When we read a book, we don’t just absorb the meaning – we hear a voice in our heads making sense of things. If your...
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- 4 min
Why storytelling is in pieces.
In a recent poll published in Marketing Week, Apple was voted the nation’s favourite storytelling brand. Well not quite. To be precise,...
Chris Silberston
- 3 min
Selling Scunthorpe. The secrets of great travel writing.
We’ve been rewriting the content for a luxury travel company. So we’ve been thinking about what makes engaging holiday copy. Sometimes...
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- 2 min
How to write a smokin’ intro.
Eleven out of ten people we talk to about writing say the hardest part is the beginning. And yet you need a good intro to hook your...
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