How to write a great headline
Open a word doc. Think about a headline. Give up trying to write a headline. Write copy. Go back to headline. Hastily write something...
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Hayley Cherrett
- 5 min
The value of interviews. Why it's important to talk to people.
While many believe writers are hermits, preferring to work in solitary confinement, we’re actually quite sociable beings. We love to talk...
Hayley Cherrett
- 5 min
The art of product naming
Buildings, brands, babies: everything needs a name. If it’s your baby you can choose what you darn well like and hang the consequences....
Hayley Cherrett
- 6 min
Tone of voice: no-brainer or time-waster?
Towards the end of the last millennium, brands started using language in ways and places that had previously been overlooked. For...
Chris Silberston
- 4 min
How to demonstrate impact in writing
Sustainability and social justice are still at the forefront of many people’s minds these days. Organisations across the world are trying...
Hayley Cherrett
- 5 min
7 tips for curing writer’s block
I’m going to say it: writer’s block isn’t a big deal. A good writer will rarely suffer from it. And no, it’s not because they have a...
Hayley Cherrett
- 8 min
What's the best kind of copywriting?
Before the rise of digital, copywriting was simpler. It was clever headlines. It was direct mail. It was integral to the world of...
Hayley Cherrett
- 4 min
How to create a positive tone of voice
“We should definitely have ‘positive’ as one of our tone of voice values.” Everyone around the table (or on the screen) nods. Of course,...
Hayley Cherrett
- 8 min
Jargon: where did it come from and how do we fix it?
You’ve written your latest webpage, sales email or perhaps a report. Your coworkers are impressed. Your boss loves it. But it flops. Your...
Richard Spencer
- 5 min
5 ways to revitalise your next prospectus
Until someone does some definitive research to say that students don’t need or want it, the prospectus isn’t going away any time soon....
Hayley Cherrett
- 4 min
7 ways to boost your call to action
You’ve finished writing your web page, your email, your petition to save the Great Crested Newt. It’s persuasive. It’s informative. It...
Chris Silberston
- 6 min
5 steps to build trust through language
Other than having a good product or service, there’s probably nothing more important to your business than earning the trust of your...
Chris Silberston
- 4 min
Adding variety to your writing
Having delivered so many workshops to organisations of all shapes and sizes, we know that anyone can be a writer. But, the sad fact is...
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- 3 min
Why planning makes perfect writing
Pardon? Giraffe bras? By St David Attenborough’s underpants, surely that’s not a real item of lingerie? No, but it is a useful aid to...
Hayley Cherrett
- 4 min
Ten alternative writing tips
Most writing tips follow the same vein: use shorter sentences, use lots of verbs, plan before writing etc etc. All the tips that lurk on...
Chris Silberston
- 2 min
millennials are destroying the english language
OMG millennials are destroying the world vital reporting from the likes of Business Insider shows how theyre killing everything from...
Chris Silberston
- 4 min
Good Tone of Voice v bad Tone of Voice
It’s easy to imagine that running a successful business was simpler back in the day. Put up a sign in fancy lettering (not forgetting the...
Hayley Cherrett
- 3 min
The 5-minute copy fix.
The deadline looms. Your copy is ready to go. Or is it? Sure you can’t spend five minutes giving it extra oomph? These nifty tips learned...
Hayley Cherrett
- 6 min
A copywriter’s POV on personalisation
Data is a wonderful thing. Thanks to endless tracking, cookies, contactless payments and so on, businesses know more than ever about...
Hayley Cherrett
- 4 min
Time to change your story?
In the 70s, Bhutan languished in the shadow, literally, of its Himalayan neighbours. To help raise the country's profile, the young king,...
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